AccidentalCreative.com

What are your passions, skills, experiences?

-to be creative is to solve problems
goal: to be prolific, brilliant, and healthy

-organizations always gravitate toward mediocrity
—try to get 3s instead of 5s

-99% of effort goes to process, but we are judged on the product (1% of time)

ASSASSINS ruin ability to create
dissonance
-1+1= [(27/3)/3]-1
-why is not always shared with greater public
fear
-walking on a plank at 1 ft and 100 ft
expectations
-we compare ourselves to our past work

CREATIVE GROWTH AS A SIGMOID CURVE
discovery | imitation | divergence | crisis … discovery

-what am I curious about? what drives me? how can I be more free?

PRACTICES
-TIME: do you have time generated to new ideas? do you create for fun?
-ENERGY: need to have lots to give. practice pruning
-STIMULUS: you create what you absorb
-FOCUS: what am I trying to do right now? “awareness test”
-RELATIONSHIPS: who stimulates you?

IM CONSIDERING:
-scheduling time to following up with leaders + creatives
-designating creative time regularly

TO READ
“Now Habit”
“Power of Full Engagement”
“the war of art”
“linchpin”
“powerful engagement”
“everyday work of art”

I recently had an opportunity to attend the National Religious Broadcasters Convention in Nashville, Tennessee.  Rather documenting the notes for myself I thought it might be interesting to post them for others to read.

New Media Keynote

MATT HEEREMA/DJ CHUANG

-web is different because “they” talk back to you
-web is no longer a brochure
-thenines.leadnet.org model
-social media’s potential historical impact is more influential than printing press
-Chris Anderson “Free”: digital=free; atoms=$
-”New Media is a reality check; the point is the message.”
-hyper local media (be the outlet of local media in your community

-do you know 3.0?

-To go social media: need to be a student, dot have to Direct Message them back
-want more followers: provide valuable info, be relevant
-Be specific and targeted
-content is king: keep feeding it, use content you already have

Brand Schizophrenia

-need to understand design and how it works
-design creates order out of chaos and creates beauty

GOOD DESIGN
-contextual: relevant to brand’s identity, serves its purpose
-contemporary
-creates order and makes sense
-triggers an emotional response

DESIGN AS LANGUAGE
-symbols
-colors (know there meaning!)
-textures
-typography (modern is simpler)
-motion

BRANDING
-helps us focus
-determines personality
-what distinguishes us

BRANDED CONTENT
-long form (“your flight, swiss made)
-non-traditional material

Using Mobile on Internet

-mobile giving raised over 30 mil in jan 2010 compared to 4 mil in 2009
-2.7 billion ppl use cell phones (3rd screen)
(850 mil computers, 1.5 bil TVs

-mobile growing 27%
-268 mil US movile subscribers in 2009
-us mobile users open 90% of texts
-4 bil texts sent a day

MOBILE gIVING
-via txt message
MGF (mobile giving funds)
-recieve about 9.5 of $10

TEXT 2 PLEDGE
-allows you to pledge via text, callback
-does not go though carrier

TXT TO BROADCAST
-mass texting
-requires them to opt in
-reach anyone, anywhere, anytime
-90% open rate

TXT 2 Screen
-no fee for users if they have txt messages

APPLICATIONS
-40 mil iPhone users
-100K iPhone apps
-iTunes U
devos: iTalktoGod, 411 God

MOBILY FRIENDLY WEB
-by 2013 mobile phones will take over PCs
1. Filter: not all content is good for mobile device
2. Focus: create content, including voice response channel, SMS alerts
3. Adjust (mobile apps are 3xs more used than mobile websites

Phile Cooke Keynote

“when you find yourself in a hole, the first thing you need to stop doing is digging” will rogers

Technology changes exponentially but people change incrementally

1. Smash a few things (what can we get rid of )
2. Got out of the bubble
3. Get outside advice
4. Take ownership (man up!)
5. Distraction takes up a lot of our time
6. Priorities matter
7. Awaken your innter border collie
8. Youll never innovate if you have all the answers

Media + Missions

-video on field: news reports, know what the story is, establishing shots, hold the camera still, long shots (cant create what you dont have)
-help missions team become ambassadors
-train missionaries with how to use media equipment
-take advice on cultural expectations from m’s
-tell stories: pick one person
-missions field is an “untapped story bank”
-missions trips: its about seed planting, not just harvesting
-make the “ask” generic enough that the video can be used for a while
-footage of daily normal life
-a world of difference: local bands on CD

Innovation Exchange: Internet

-streaming videos will great improve views
-web cast: engagement and live component
-progressive downloading: youtube
-new TV’s have internet built in
-xbox360: internet connectivity
-got to think like a digital immigrant
-CDN: content delivery network
(jw player, steammedia.com, viddler.com, amazon, google, vlife)

Web 2.0

-more social media= more email
-more time spent online then watching TV
EMAIL
-make sure “from” line is clear
-personalize subject line
-if it smells of marketing, it wont be read
-prehead–call to action/overview
-when to send: know your audience!

WEB COPY
-you have 8 seconds to grab attention
-reduce reading burden

CALL 2 RESPONSE
-video, donate, etc

http://www.slideshare.net/BradDavies/email-strategies-that-work-dunhamcompany-nrb-2010

EMAIL SOLUTIONS
-constant contact
-fresh address

-create “dummy emails” to test bf mass emailing

ian.utile@trinetsolutions.com

Visual Church

-use as many senses as possible!
-humans can distinguish 16 million colors
LIGHTING
-LED is easy way to change colors
-any way to put in youth room
STAGING
-use layers

Website Evals

-priority should always be @ the top
-survey the users
-text: keep it light on the home pages
-if you can, dont send people to someone else’s sight
-orange + green: call to aciton
-branding: stay consistent in images
-call to action should be on front page
-info architecture: how do we break down info into chunks
-websafe color palets!
-in 15 seconds, what are you about?
-always check video consistencies
-grid design
-poll: give them an opportunity to contribute
-flash: do not put them next to each other (change at the same time)

bc.org eval

-LH nav: too much
-community: change to “local”
-bkgd is blah
-fixed navigation is better

Future Ideas

-clone bc.org email from gmail for mass emailing?

Books to Read/Sites to look up

-desiringGod.com
Tribes: seth gjodin
Razu